IEC and Social Mobilization NTD Tool Kit
The IEC and Social Mobilization NTD Tool Kit helps NTD programs ensure that they are using strategic and effective communication and social mobilization strategies as part of their activities.
In order for the persons targeted for treatment during MDA to receive and swallow the treatment, they must be informed, persuaded to take the treatment, and know how (and where) to receive treatment. Having a strong social mobilization and communication component is therefore a critical part of any MDA program. Many of you have identified causes of low MDA coverage in ENVISION-supported districts which will require a social mobilization solution; issues such as addressing fears of AEs and SAEs, and reaching heterogeneous populations such as migrants, traditional groups, and the different kinds of urban dwellers. At the same time, we believe that there are also opportunities for more effective use of social mobilization and communication budgets.
This guide takes the user through a step-by-step process to systematically review, revise, develop and adapt current IEC materials and social mobilization approaches. It involves a five step process and the requisite tools to complete each step. The guide and associated tools help NTD program managers and planners develop and or strategically review social mobilization and communication strategies.
- Step One (Gather) is preliminary work which should be done before a planning activity is organized.
- Steps two through five (Synthesize, Align, Act and Verify) make up a day-long planning activity should include all relevant program managers and ministry representatives.
While this specific resource focuses on programs and strategies to ensure adequate program coverage and uptake of MDA, there is a recognized need for a broader approach to NTD control and elimination that would include a holistic approach to social and behavioral change. This includes interventions focused to increase healthy behaviors in hygiene, sanitation, uptake of surgical services (trichiasis and hydrocele) and uptake of MDA activities. Other important behavioral and social issues for NTDs include disability and stigmatization of those already affected by NTDs. The processes outlined in this guide could easily be adapted to facilitate the review and development process for targeted social mobilization and communication materials and strategies in integrated programs.